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When Christopher Columbus discovered the New World in 1492, he did not realize that he was arriving at a very large continent that someday would be named after another Italian navigator, Amerigo Vespuci. More than five centuries after the arrival of Columbus' expedition, this wonderful land is no longer one America, but three, and it is still a New World full of opportunities and promises.

Although North America (Canada, Mexico and the US) is leading the way in economic and military power, Central and South America are pushing forward into the new millennium in order to overcome underdevelopment and to fulfill their people's hopes. Not only are the Americas endowed with unlimited natural resources and unexplored riches, but they have made incommensurate contributions to humankind.

In the last decade of the 20 th century, there were a number of events that brought the countries of the Americas together. Several attempts to create economic and political integration emerged; among the most successful have been the North American Free trade Agreement (NAFTA), the Mercado Común del Sur (Mercosur) and the Andean Pact. Trade and cooperation among the nations of the Americas has increased and surpassed even the most optimistic predictions.

Latin America is now one of the fastest growing economic partners of the US. Experts and analysts predict this growth will continue over the next few years. However, only those who are prepared and alert will reap the benefits. To be prepared, organizations must understand and appreciate the cultural differences and economic and technological capabilities of their prospective Latin American partners.

Bayer Consulting (BC) is the premier facilitator for businesses and other organizations seeking to engage in the exchange of ideas and resources back and forth between the Americas. Our expertise and knowledge of particular social, cultural, economic and political traits of the different countries of the Americas enable us to provide unique professional and business services in the region. In addition, all of BC's consultants, associates, partners and employees are bilingual and bicultural people with vast and clear understanding of the international and national issues and context in which the firm operates. When BC's clients look for our services they know they are dealing with bilingual experts in the Americas. BC operates in Latin America in the same manner as it conducts business in the US, aware of the need to unify procedures and adhere to a corporate philosophy.

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Bayer Consulting LLC - Address/direccion:
1200 G St., NW, Suite 800, Washington DC 20005, USA
Tel. 202-434-4535 Fax 202-434-8707
E-mail: info@bayer-americas.com